Nathalia Milis

Brand designer and illustrator

Selected works

  1. Data4Life
  2. Markenfilm
  3. Zepta
  4. MOV(i)E
  5. Mama Biel 

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Zepta pest protection

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Building a better way to protect humans from pests.

Berlin, 2023

Graphic design: Nathalia Milis
Creative direction: Marina Assreuy
Strategy: Verena Bahlsen
The concept for Zepta's branding was carefully developed to strategically position the brand distinctly different from the prevailing market norms, characterized by loud, garish, and technical aesthetics. 

Inspired by the brand's values of trust and peace, we take a shift from the conventional dark and neon colors, and agressive visuals. We successfully created an aesthetic that not only stands out but also resonates with our audience and redefine industry standards.



Color: We curated a calm color palette dominated by soothing shades of blue, complemented by earthy sand and creamy tones.

Typography: We selected two font families: one, effortlessly legible yet assertive, ensuring clear communication; the other for a contrast showing elegance and sophistication, lending a distinctive edge to our brand identity.

Illustration: Handwritten illustration was introduced to bring a human touch, warmth and authenticity.

Photography: Bright, large space areas evoking clarity, peace. The trace of the rat’s path also serves as our inspiration to create a photography intervention.




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